Singapore set to take centre stage for SPORTELAsia 2016

The host city of Singapore will be a prominent part of the programme at SPORTELAsia next week from March 15-17 as delegates from around the world gather at the Shangri-La Hotel for the spring edition of the twice-yearly international sports media trade event.

“We are pleased to be working very closely with Singapore Sport, sale ” said David Jones, order marketing and sales agent of SPORTEL. “They will be showing our attendees some of the opportunities that Singapore offers.”

As home of the huge Singapore Sports Hub complex, clinic which opened in June 2014, the city is keen to attract events and the subject of Sport in Singapore will be there theme of a panel session in the conference sidebar to the exhibition. Speakers will include Kok-Keng Lau of leading local law firm Rajah & Tann, Elliot Renton of Grabyo, and Beatrice Lee of MP & Silva.

“There’s a lot going in Asia,” Jones said. “There are more opportunities in China, where there will be a lot more events and competition is increasing. LeTV, which will have a big presence at the event as Le Sports.”

Fittingly, China – What Next? will be the theme of another conference session with Jim Small from Major League Baseball, Hang Yu from Le Sports, Sam Li from Sina Sports and MP & Silva’s Beatrice Lee.

Jones reported that the new companies from Asia at the event will include several providers of combat sports. “MMA is one of the growing sports genres out of Asia,” he said.

The conference programme will also feature a session on Virtual Reality. “We have to talk about VR because it’s going to be the future of sport,” Jones said. “It probably won’t be long before technology puts viewers right inside the experience of live games.”

Looking ahead to the 27th SPORTEL in Monaco from October  24-27, Jones hinted that there would be some very big changes relate to expanding the event. Watch this space.