Singapore Indoor Stadium Gets New Beverage Sponsor

The Singapore Sports Hub has named 100PLUS, herbal Southeast Asia’s favourite isotonic beverage as the Official and Preferred Sports Drink of the Singapore Indoor Stadium (SIS).

Produced and distributed by local food and beverage company Fraser & Neave, 100PLUS will enjoy exclusive pourage rights and strong brand presence throughout the venue.  SIS patrons can also look forward to participating in exclusive activities being offered by the brand including a Twitter contest with attractive prizes up for grabs.

“100PLUS is a natural fit for Singapore’s premier destination for live entertainment and sports events. Spectators can enjoy the world class high energy shows, cheer harder and be assured of remaining hydrated and refreshed with 100PLUS,” said Jennifer See, General Manager, Corporate Marketing, Fraser and Neave, Limited (F&B Division).

“We are very happy to welcome 100PLUS as the isotonic beverage sponsor at the Singapore Indoor Stadium.  100PLUS fits in very well with the fun and excitement surrounding the events we host at our venue and I am pleased that the patrons will be able to enjoy Singapore’s well-known beverage while attending events at the Singapore Indoor Stadium,” said Mark Collins, Managing Director, Singapore Indoor Stadium.

Additionally, the Singapore Indoor Stadium has announced that for the first time in its history, it will be opening its doors to the public with a series of community sports events from May to July 2012. 100PLUS has also been named the exclusive official hydration partner for this inaugural pilot project to encourage and promote community and participatory sports at the venue which includes 3on3 basketball, Futsal or street soccer, indoor cricket and the latest craze in dance for fitness, Zumba.

100PLUS’s sponsorship adds to the SIS’s growing roster of partners which includes Carlsberg, Jack Daniel’s and MasterCard.