Sina Sports Sign Exclusive Media Agreement With Carlo Ancelotti

July 27, 2015

Sina Sports has entered into an exclusive media agreement for the China region with international football manager Carlo Ancelotti. 

The collaboration will see Ancelotti share his insights to Sina Sports’ coverage of the new European football season.

In the new season, Ancelotti will provide his analysis in a regularly-scheduled European football show produced exclusively for Sina Sports in China. Mr. Ancelotti will also provide a weekly written column as well as periodic interaction with Chinese fans. 

Sina Sports also released today a promotional video for the collaboration featuring Carlo Ancelotti himself greeting his Chinese fans in Chinese.