Silverstone Appoint Manning Gotlieb Ahead of New Complex

By Community | May 9, 2011

Silverstone, the long-time host circuit of Formula One’s British Grand Prix, has appointed Manning Gottlieb OMD as its media planning and buying account. 

The Omnicom-owned agency has been appointed ahead of the launch of the new US$44.2m pit and paddock complex at the venue with managing director Robert Fitch, stating: “Silverstone is a British institution. It has fantastic motor sport credentials and has some very ambitious plans to grow and extend its business.

“We are delighted to be working with the team down there. It is a very impressive and exciting business, and we are very proud to have been appointed to work with them.”

Having secured a renewal of its deal to host the British Grand Prix, sponsored by Santander, the Silverstone Wing follows a redevelopment of the area and the investment is reportedly part of a bigger plan to develop Silverstone’s credentials as a leading motor sport destination, products and services brand. 

Justin Elias, Silverstone marketing director, said: “We are delighted to be working with Manning Gottlieb OMD at what is a major strategic crossroads for the Silverstone brand, with a very exciting future ahead.

“Their professionalism and global expertise will add significantly to our marketing capability and we look forward to a mutually beneficial partnership.”