Shoe Company On to Equip Sauber F1

By Community | February 26, 2013

Swiss running shoe company On is now equipping the Sauber Formula 1 team.

“We’re particularly pleased to be working with another Swiss company, advice ” says Monisha Kaltenborn, CEO of the Sauber F1 Team. “On is a young, innovative enterprise and an excellent fit for us, especially as many of the team use their brief periods of free time during race weekends to keep fit by jogging around the circuit.”

“Sauber F1 is all about innovation, speed and precision – attributes that running shoes have lacked for a long time to this degree,” says Olivier Bernhard, six-times Ironman champion and co-founder of On. “The radical new sole developed by On helps elite athletes to set new personal best times and run more efficiently. And countless amateur runners have also experienced a new running feeling with the shoes and are simply having more fun. 

“On AG is a young Zurich-based running shoe company on a simple mission: the team strives to elevate running to a sport that is not just healthy but fun, too. The company was founded in 2010 and success has been quick to follow; leading elite athletes such as Ironman Vice World Champion Caroline Steffen run in On shoes. 

The stand-out feature of On shoes is their unique CloudTec sole, which provides a soft landing and powerful takeoff. This patented technology was engineered in Switzerland and enables athletes to run more efficiently.