Shift4 to Sponsor Golfer Ryan Moore
September 21, 2011
PGA Tour player Ryan Moore has secured a sponsorship deal with Shift4 Corporation, the world’s largest independent payment gateway.
Moore, a 5-year TOUR veteran, made headlines in the past when he elected to play “sponsor-free” golf. The decision to partner with Shift4 came after in-person meetings and careful consideration.
Dave Oder, Shift4 founder and CEO, said: “We’re glad that the reputation of our company and our family is such that Ryan feels he can promote Shift4 without reservation. He’s a talented young man with a proven track record, ever-increasing skill set, and great potential for the future. We welcome him to the Shift4 family and look forward to watching his success in the years to come.”
Moore and Shift4 are both based out of Las Vegas and family managed — similarities that held significance for both parties.
“I don’t take the business of sponsorships lightly,” said Moore. “There needs to be a level of comfort for the sponsor and for me. Luckily, I was able to find that with Shift4 and the Oder family. I look forward to a long and successful relationship with them.”
Shift4 Director of Marketing Gianna Vivo said, “We are unique in our industry because we pride ourselves on being merchant advocates and the only major payment gateway not owned by a bank or processor. Ryan’s reputation for independence and originality is a natural alignment for us.”
The detais of the sponsorship agreement, which was facilitated by Icon Sports Management, will show Shift4’s logo on Ryan’s left chest, and he will make appearances at Shift4 events throughout the year.
The relationship will kick off at the Justin Timberlake Shriners Hospitals for Children Open at TPC Summerlin in Las Vegas. At this event, Shift4 is also sponsoring the Public Safety Appreciation Station to host first responders, active/reserve/retired military personnel, law enforcement, and other public safety officials in this private hospitality venue on the 16thgreen. The tournament takes place September 28-October 2, and PGA TOUR professionals will be in the venue on September 28 to personally greet the attendees.