Sheffield United Reveals New Back of Shirt Sponsor

June 23, 2014

English League One team Sheffield United have announced Sheffield-based DBL Logistics as their new sponsor.

The organisation has agreed a two year deal to become the back-of-shirt sponsors of the Blades new adidas made home and away kits.

The partnership was confirmed at DBL’s new distribution and warehousing facility at Tinsley Park Road, Tinsley Park, when Bramall Lane legend Tony Currie and the Club’s Head of Commercial Paul Reeves met with the DBL founder Bert Clarkson and its management team of Dave Clarkson and Earl Robinson – all passionate Blades fans.

It comes shortly after the Club announced adidas as United’s official kit supplier in a four year deal.

DBL Logistics Managing Director Dave Clarkson said: “This is a very proud day for me and my family to be associated with the Blades in such a significant way. The sponsorship will further enhance the profile of our business and contribute to our planned expansion.”

United’s Paul Reeves said: “This is another commercial boost for the Club following on so quickly from the news that adidas are our new official kit supplier.

“DBL is an emerging force in the logistics sector and we are delighted to establish a long-term relationship with their team,” added Paul.