Sharp Sponsor British Eurosport Cycling Coverage

March 3, 2011

A multi-media deal has been secured between electronics company Sharp and British Eurosport to sponsor the channel’s entire cycling coverage, therapy and develop an association with live race data from major events, ambulance for the upcoming 2011 season.

The deal, pharmacy brokered by Sharp’s media agency, Media by Design, is a six-figure sum and will give the company elements around titles and break-bumpers on the channel, online advertising, TV ad sports and the ability to provide assets for editorial content on-air or online. 

Sharp’s logo will also appear alongside official live data to activate Sharp’s role as British Eurosport’s official cycling insight partner, with a view to develop its own data information stream by late 2011.

Paul Molyneux, Sharp UK managing director, said: “We believe we can use our mindset as an inventor to deepen the enjoyment and involvement of fans, offering a higher level of insight into the sport and adding a new dimension to Eurosport’s coverage.” 

Guillaume Canard Duchene, head of UK sales for Eurosport added: “The additional branding and integration around the race data can only add to our viewers enjoyment of the sport and demonstrate Sharp’s technical abilities.”