Seven Network to Broadcast Masters

The Seven Network in Australia has secured the rights to broadcast the 2014 Masters Tournament at Augusta National.

The multi-year deal, for an undisclosed sum, comes as recent ratings suggest premium sports and local content equal ratings success for Australia’s broadcasters.

Seven’s Head of Sport Saul Shtein said the signing of the Masters “reaffirms a key strategy in our future: a focus on live coverage of major sports events across our broadcast television platform and expanding that presence into new forms of content delivery.”

Seven was the host TV broadcaster for the Emirates Australian Open, Talisker Masters and ISPS HANDA Perth International in Australia’s huge summer of golf.