Seven Network Secures Landmark Deal for Australia’s Major Horse Races
January 14, 2013
The Seven Network has announced a landmark agreement which will see it cover all of Australia’s major horse races live.
In addition to Seven’s coverage of the Melbourne Cup Carnival, the network has been announced as the broadcast television partner for the BMW Sydney Racing Carnival, and the Spring Racing Carnival in Melbourne.
Coverage of the BMW Sydney Racing Carnival will include The Golden Slipper, while the Spring Racing Carnival includes the Caulfield Cup and Cox Plate.
In a press release today, Seven called the announcement of all major horse races on one network “a first for broadcast television in Australia”.
“This is a great day for Australian racing and a great day for Seven – all the big events live and available to all Australians” said Tim Worner, Seven’s chief executive.
“Live sport is a key part of Seven’s strategy and we look forward with great excitement to 2013 – when at times there will be live sport on all three of our channels simultaneously.” said Worner. “It is a great business outcome for Seven and a great breakthrough for viewers.”
Seven gained the rights to broadcast the Melbourne Cup in 2002, after over two decades of the iconic race being screened on rival Network Ten.