Seth Bacon Hired as First Senior Vice President Media at MLS

Major League Soccer (MLS) has named Set Bacon as the Senior Vice President, anabolics Media, thumb a new position at the league and Soccer United Marketing (SUM).

In his new role, Bacon will be responsible for developing and executing the direction of the League’s media properties and will oversee the distribution of content and programming on international, national and regional levels through advanced multi-media-platform channels.

As one of Bacon’s first priorities, he will work closely with Larry Tiscornia, Vice President of Broadcasting, to integrate the new television and media rights partnerships with ESPN, Fox Sports and Univision Deportes.

Speaking on his appointment, Bacon said: “I’m excited to begin this new chapter in my career and play a part in the League’s continued growth and expansion.

“I’m honored for the opportunity to join MLS and SUM at a time when the profile of the League and the sport of soccer is at an all-time high.”

Bacon brings nearly 15 years of broadcast experience to MLS and SUM and most recently served as Managing Director, Broadcasting for NASCAR, where he was a core member of the team that negotiated the sport’s recent multimedia rights agreements.

“Seth’s experience in broadcast and content distribution and knowledge of partnership integration will play a key role in growing the fan base of MLS and elevating the overall profile of the League throughout the world,” said Gary Stevenson, President and Managing Director of MLS Business Ventures.

“Seth’s fresh approach will help lead a very important part of our business during this exciting time of growth.”