Serie A announce ManBetX as Presenting Partner for Asia
August 18, 2017
ManBetX has been named as the International Presenting Partner Asia for Italy’s Lega Serie A, which kicks off the new season this weekend.
The international gaming group’s brand will be featured in match graphics, idents and virtual goal-mat advertising in all live Serie A matches broadcast across on all platforms throughout Asia.
In addition, ManBetX will also have the use of extensive on and offline assets with Lega Serie A and activation programs across many Asian countries.
A spokesman for ManBetX said: “This is a hugely exciting time and we are delighted to partner with Serie A, one of the world’s top football leagues. Italian football is very popular in Asia and we look forward to engaging with the league’s ever-growing fan base in the region.”
La #SerieATIM 2017-2018 sta per iniziare!
Ecco tutti i match della 1ª giornata di campionato! ⚽ pic.twitter.com/52zM5IJYOO
— Serie A TIM (@SerieA_TIM) August 16, 2017
The package is delivered by Interregional Sports Group (ISG) who developed a ground-breaking approach to in-event branding.
“We are delighted to have reached this agreement with ManBetX’ said ISG joint CEO Tony Ragan. “Delivering regional audiences to our brand partners through globally popular sports events is at the core of our business.”
The ManBetX relationship with Italian football got underway in the Super Cup which saw Lazio beat Juventus 3-2.