Senior Manager, Marketing & Promotions – Dallas Wings
November 14, 2016
Location: Arlington, order TX, diagnosis USA
Closing date: 5th December 2016
Position Summary: The Senior Manager Marketing and Promotions is a key member of the Dallas Wings marketing team. Reporting directly to the CMO, He or She will be accountable for delivery of an exceptional fan experience year-round.
Position Responsibilities:
- Works collaboratively with communications and content team to develop and execute fully integrated promotional programs leading to revenue and brand awareness growth
- Manages media and research agency relationships including trafficking of assets, monitoring deadlines and ensuring on-time project delivery
- Oversees email marketing campaigns including the use of CRM and marketing automation platforms
- Acts as marketing point of contact for all promotional nights and pre-game activities
- Assists with market research activities including survey design and deployment
- Responsible for compiling and reporting digital, promotional and advertising analytics
- Reconciles advertising spending to ensure all requirements have been met
- Works closely with ticket sales, sponsorship sales and sponsorship activation to develop assets, ensure consistent brand messaging and deliver flawless execution of all Wings marketing efforts
- Identifies and executes media partnerships as needed
- Contributes to overall team content and communication efforts
- Participates in appropriate league calls and meetings as Dallas Wings marketing representative.
- Represents the Wings brand in a professional manner at all times.
- Demonstrates sound and consistent professional judgement.
- Other duties including gameday duties as assigned.
Essential Skills, Qualifications and Experience:
- Minimum 5 years of marketing experience in a professional environment. Sports experience preferred but not required
- Exceptional communicator with excellent written and verbal presentation skills
- High level of comfort using technology and software, specifically CRM and email marketing tools
- Experience using Photoshop, Adobe Creative Suite and Word Press a plus
- Social Media Savvy
- Ability to meet tight deadlines and work well under pressure
- Strong organizational skills, detail oriented, able to work in a fast-paced environment
- Must be able to handle highly confidential information and work effectively with all levels of staff, management, owners, players and the media
- Women’s basketball knowledge preferred
- Ability to work non-traditional hours including holidays, nights and weekends
- Please click here to apply