Second-Screen Use Accelerates For Young Bundesliga Fans
By Community | March 27, 2019
Apps have overtaken television as the primary way in which young people consume Bundesliga content, and the younger they are, the more they access a second screen while watching matches.
Research by the DFL show a large jump in using a second screen between fans in the so-called GenY age group and the younger GenZ demographic as second-screen use accelerates.
The most common use for the second screen is to follow a parallel match at the same time, just ahead of getting more information on the one being watched.
Check out the fascinating data in the video.