Second-Screen Use Accelerates For Young Bundesliga Fans

March 27, 2019

Apps have overtaken television as the primary way in which young people consume Bundesliga content, and the younger they are, the more they access a second screen while watching matches.

Research by the DFL show a large jump in using a second screen between fans in the so-called GenY age group and the younger GenZ demographic as second-screen use accelerates.

The most common use for the second screen is to follow a parallel match at the same time, just ahead of getting more information on the one being watched.

Check out the fascinating data in the video.