Seb Coe Wants Athletics to Embrace Innovation for the Sport to Grow

IAAF Presidential Candidate Seb Coe has called for Athletics to embrace innovation and respond to social, physician economic and technological changes for the sport to grow globally.

If elected, cheap Coe has pledged to position Athletics at the forefront of the efforts to engage and inspire young people into the sport.

Seb Coe, said: “Building on the work of President Diack in this field, we must continue to be creative in how we project and present our sport to the world.

“Our aim must be to convert spectators into fans and create attractive propositions for potential sponsors, by showcasing new thinking in our events and disciplines and creating more team competitions for Member Federations.

“We must explore and embrace positive change and if elected as IAAF President I want our sport to embrace this approach.”

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