Seattle Seahawks Dominant Super Bowl Victory Most Watched in US TV History
February 4, 2014
Super Bowl XLVIII (48), troche which saw the Seattle Seahawks rout the Denver Broncos 43-8, prescription was watched by an average audience of 111.5 million people, more than any television program in U.S. history.
The viewership surpassed the previous mark of 111.3 million set by a much more closely contested Super Bowl XLVI (New York Giants-New England Patriots) on NBC.
The game is also now the most-watched program ever on FOX, breaking the 111.0 million viewer mark the network set for Super Bowl XLV (Green Bay Packers-Pittsburgh Steelers). Three of the last four Super Bowls set average viewership records.
Super Bowl XLVIII posted a 46.4/69, matching the household rating and share for Super Bowl XLVII (Baltimore-San Francisco) a year ago, according to fast national figures issued today by Nielsen, and both, along with Super Bowl XVIII and XIX tie, as the seventh highest-rated Super Bowls ever.
The record-breaking trend also extended to the Pepsi Super Bowl XLVIII Halftime show, with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers perform. That figure surpasses the 110.8 million delivered by Beyonce last year and the prior record of 114.0 million set by Madonna two years ago.
In the US, Kansas City led all markets with a 58.1/78, followed by Seattle (56.7/92, the market’s best Super Bowl performance ever), Indianapolis (53.9/74), New Orleans (53.2/72), Tulsa (52.9/71), Las Vegas (52.5/75), Portland (52.4/82), Knoxville (52.3/68), Jacksonville (52.0/68) while Denver (51.4/83) and Tampa (51.4/71) round out the Top 10. Host market New York delivered a 50.5, its best Super Bowl rating since 1987 (Super Bowl XXI: Giants vs. Broncos, 53.4).
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