Seattle Seahawks Cornerback Richard Sherman Becomes Brand Ambassador & Investor for BODYARMOR
By iSportconnect | June 3, 2014
Seattle Seahawks cornerback Richard Sherman has become a brand ambassador and investor for drink company BODYARMOR.
Sherman said the drink is a “staple in my diet and my daily routine, online ” and admitted he “began to drink it during the season on a trial basis and became a fan.”
He was first spotted with the drink when he signed a four-year contract extension with the NFL franchise in early May and since then talks with the drink firm have accelerated.
BODYARMOR Co-Founder and Chairman, discount Mike Repole admitted the company had been in touch with Sherman before Super Bowl XLVIII.
Sherman said he had held discussions with NBA legend Kobe Bryant, who is the company’s third-leading shareholder about the move.
“When you have an idol like that who is supportive of a brand with that type of enthusiasm and energy, it’s hard to not follow and be supportive as well,” Sherman said.
BODYARMOR’s partners include the Colts’ Andrew Luck, the Houston Rockets’ James Harden and the Patriots’ Rob Gronkowski.