SEA Games 2015 Secures First Tier One Sponsor

By Community | June 24, 2014

Singapore’s 2015 SEA Games organising committee has secured NTUC FairPrice as its first Tier One sponsor.

During a ceremony today, NTUC FairPrice Chairman Ng Ser Miang presented a cheque of S$5 million (US$4m) to the Singapore SEA Games Organising Committee (SINGSOC).

Mr Ng Ser Miang, Chairman of NTUC FairPrice and FairPrice Foundation, said, “This is the largest donation FairPrice and FairPrice Foundation have made to a sporting event to date. We are excited to be able to contribute to the 28th SEA Games, which will be held at the newly constructed Singapore Sports Hub, and to witness our athletes excel on their home ground. This is also in line with FairPrice Foundation’s goal to promote nation-building and community bonding through sports.”

As part of the Tier One sponsorship, S$2 million (US$1.6m) of the amount will be in cash, while the remaining will be in kind, such as providing mineral water or snacks during the Games.

“We are glad to see NTUC FairPrice and FairPrice Foundation – Singapore’s largest retailer, come onboard as our tier one sponsor to partner us in delivering the Games to the people. This is an ideal partnership for SINGSOC as NTUC FairPrice has a strong relationship with the community,” said Mr Richard Seow, Chairman of the 28th SEA Games Sponsorship and Marketing Advisory Sub-Committee.

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