Scottish Rugby Toast New Partnership with Caledonia Best
December 13, 2012
The announcement comes as part of a the three-year partnership deal, the biggest of its kind in Scottish Rugby history, which has seen Caledonia Best become partner to the national team, Edinburgh Rugby, Glasgow Warriors and the Emirates Airline Glasgow 7s.
The sponsorship deal has also seen Tennent Caledonian’s other flagship brands- Tennent’s Lager, Tennent’s Original Export and Magners Golden Draught- poured at Murrayfield and Scotstoun stadiums.
To mark the launch, Caledonia Best has invited fans of Edinburgh Rugby and Glasgow Warriors to register to win a chance to travel with their teams’ to an away fixture on board the Scotland national team coach
Paul Condron, marketing director at Tennent Caledonian commented: “We are delighted to announce the new partnership with Scottish Rugby. Caledonia Best is truly an ale for Scotland and we see Scottish Rugby as a perfect fit for the brand.”
“To celebrate, we’re going to reward 80 Edinburgh and Glasgow fans the unique opportunity to travel aboard the Scotland national team bus for the 1872 Cup away legs which are sure to be great occasions.”
Dominic McKay, director of commercial operations, communications and public affairs at Scottish Rugby, added: “We’re delighted to have Tennent Caledonian on board as a new major sponsor and, as a company synonymous with success and Scotland, this will be a terrific addition to our family of partners.”