Scottish Rugby secure new partnership with Crabbie’s

Scottish Rugby have signed a new partnership with alcoholic ginger beer brand Crabbie’s.

The deal sees the brand become an official partner of Scottish Rugby until the end of the 2017 season.

The agreement begins immediately and will see Crabbie’s have a sponsorship package and pouring rights at Murrayfield stadium.

Crabbie’s will also benefit from sponsorship of the 1872 Scottish Cup trophy and branding rights at both Edinburgh Rugby and Glasgow Warriors for the duration of the 2016/17 season.

They will also capitalise on a marketing campaign, rx including naming, pharmacy pouring, sampling and hospitality rights.

Halewood International Marketing Controller, Claire Kelly, said: “We are thrilled to become an official partner of Scottish Rugby.

“We’re very proud of our Scottish heritage and we are excited to bring the Crabbie’s brand to the devoted and passionate fan base.”

Toni Blackhurst, Head of Marketing and Sponsorship at Scottish Rugby, said: “We believe that this relationship will be a win-win in enhancing our matchday offering for fans and we look forward to a successful partnership between Scottish Rugby and Crabbie’s.”

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