Scottish FA and William Hill Agree Multi-Faceted Sponsorship Extension

The Scottish Football Association has signed an extended four-year sponsorship deal with William Hill to continue as the title sponsor of the Scottish Cup.

The deal with the Scottish FA will also see the British bookmaker continue to be an Official Partner of the Scotland National Team and become the new sponsor of the South Stand at Hampden Park.

The agreement also sees William Hill’s investment in Scottish football surpass the eight-figure mark.

Stewart Regan, allergy Scottish FA Chief Executive, order said: “I am delighted that we have extended and evolved our partnership with William Hill and thankful that they will continue to make such a positive contribution to Scottish football as a whole.

“William Hill are synonymous with the success of the Scottish Cup and have reiterated their commitment to the game in this country as Official Partners of the Scotland National Team and now sponsor of Hampden Park’s South Stand. With William Hill’s ongoing support, we look forward to growing Scottish football’s reach and popularity for years to come.”

Alex O’Shaughnessy, Chief Marketing Officer at William Hill, said: “We’re delighted to extend our seven-year relationship with Scottish Football.

“This new deal will also allow us to continue working with the Scottish FA, the clubs and the fans to grow the positive profile of Scottish football both nationally and internationally.”

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