Scottish Cup Secure £3m Sponsor Deal ‎

August 26, 2011

The Scottish Football Association has announced a seven-figure deal which will see bookmaker William Hill sponsor the Scottish Cup for three years.

The partnership with the UK bookmaker means the competition will be renamed the William Hill Scottish Cup.

Scottish FA chief executive Stewart Regan said: “We are proud to have a leading brand like William Hill as sponsor of the Scottish Cup.

“We can now look forward to another exciting season ahead.”

William Hill chairman Gareth Davis said: “It seems fitting for the most established and biggest bookmaker in Scotland to be attached to the oldest association trophy in world football and we at William Hill consider it an honour to be able to put our name to the Scottish Cup.”

The deal should net the SFA about £1m per year and is the first time the Scottish Cup has had a commercial sponsor since 2007.