Scott Speed Signs with Sports Agency Beyond Marketing Group

Sports marketing agency Beyond Marketing Group today announced the addition of American racecar driver Scott Speed to its motorsport roster.

Speed, who has competed for Red Bull in Formula One and NASCAR, joins Beyond Marketing Group following his winning debut at X Games in Brazil. The agency will manage all of Speed’s motorsport marketing and sponsorship as he embarks on an ambitious career expansion into rallycross.

“This is an interesting transition for me and I’m looking forward to working with Beyond Marketing Group as I diversify my career,” said Speed.

Speed won his X Games debut in April racing as a guest driver in the Global Rallycross Championship’s ‘Star Car.’ He is now expected to run a full 2013 Global Rallycross Championship and X Games rallycross campaign, while continuing his competition efforts with Leavine Family Racing in the NASCAR Sprint Cup Series.

“The schedule worked out perfectly so that every off weekend I had from NASCAR for the whole year is now a Global Rallycross Championship race,” said Speed. “It’s such an awesome mix of talent that you get to compete against every weekend in the GRC and it’s excellent racing.”

The partnership with Beyond Marketing Group will give Speed the backing of a new team with a wealth of marketing experience in areas including brand strategy, trend forecasting, social media, event production and media buying. The company’s specialty is in creating innovative, brand-building programs that integrate automotive, sports, music and lifestyle elements.

“A driver with talent and personality like Scott’s is a rare combination and we couldn’t be happier to be working with him,” said Beyond Marketing Motorsport Director Fred Chang, who will take the lead on management for Speed. “Scott is the right fit for our agency and we’re looking forward to taking his career to the next level.”

In 2012, Beyond Marketing Group introduced its specialty motorsport division, which represents television personality and professional driver Tanner Foust as well as the factory-Ford backed Olsbergs MSE organization.

Speed will next compete in the Radio Ford Fiesta in X Games rallycross in Barcelona, Spain, May 19.