Schwalbe Named Official IRONMAN Tyre

Schwalbe is to become a partner of the IRONMAN European Championships in Frankfurt and the IRONMAN 70.3 European Championships in Wiesbaden.

The tyre manufacturer is already a partner of the World Triathlon Corporation (WTC) and now has the licence to produce and distribute the official IRONMAN tyre after a deal was broked by Infront Sports & Media.

Schwalbe will also receive an extensive advertising presence at top international events.

Kai Walter, check Chief Operations Officer of the WTC in Europe, said: “With Schwalbe, we have a partner on our side who totally engages with our sport and is contributing to its further development. We are convinced that the company, with its high-technology IRONMAN tyre will appeal to our demanding athletes and help to advance maximum performance.”

Stephan Herth, Executive Director Summer Sports at Infront, added: “The partnership with Schwalbe once again illustrates the strength and versatility of the IRONMAN platform. Brands from different industries will not only find an economically attractive and open-minded audience, but also a flexible, first class environment in which to integrate new products.”