Scandinavian Panel at BOF 2017

March 7, 2017

The Scandinavian star-studded CEO panel at Betting on Football 2017 will be focused on what industry operators and suppliers across the globe can learn from their Nordic counterparts.

As part of the largest international football betting trade conference, a C-level executive panel featuring Danske Spil CEO Niels Erik Folmann, Mr Green CEO and former Svenska Spel CEO Jesper Kaarbrink and LeoVegas CEO Johan Styren will deliver special insight on how th industry can learn and benefit from Nordic disciplines and deal with the local challenges.


Nordic stakeholders have chosen to break ‘industry norms’ by creating dynamic brands, whils overcoming industry challenges through innovation and fresh thinking. The successful mobile focus for Swedish-based LeoVegas is typical for a region known to be amongst the most ‘tec savvy’ places in Europe, while Danish companies have posted excellent results since the licensing process for international iGaming operators was liberalised in 2012.


Danske Spil CEO Niels Erik Folmann said: “It is important that the betting industry has th opportunity to discuss the major issues it faces on a global scale, and I am pleased to take part in this by addressing all the challenges and opportunities we are facing in the Scandinavian market.”


Mr Green CEO Jesper Kärrbrink commented: “Betting on Football is a great platform for discussing the latest developments in the betting industry, and I’m excited about the opportunity to address the Scandinavian market on the panel.”


LeoVegas CEO Johan Styren added: “We are pleased to be involved with Betting on Football this year as it looks like a great opportunity for the betting industry to connect and debate the latest trends and developments. I am particularly looking forward to our session on the Scandinavian market and discussing why the region is so innovative within our sector.”


The expert panel, who will be presenting to delegates on the Market Profiles track at Stamford Bridge, will also debate current Scandinavian industry propositions, entering the Scandinavian market, building effective in-house development teams and executing engaging marketing campaigns.


WEDNESDAY 3RD MAY: 14:40 – 15:20:



● Denmark is leading the way with its mix of state owned and private operators – what can its neighbours learn from its success?


● Why is there such a hotbed of gaming talent in the region compared to the rest of Europe?




● Niels Erik Folmann, CEO, Danske Spil


● Jesper Kaarbrink, CEO, Mr Green (former CEO of Svenska Spel)


● Johan Styren, CEO, LeoVegas