SC Global Joins WTA Championships as Presenting Sponsor

The Women’s Tennis Association (WTA) has announced today SC Global Developments will be the presenting sponsor for the BNP Paribas WTA Championships in Singapore for 2014-2018. 

Through the deal, the luxury lifestyle brand will receive brand exposure through international TV and on-site activation.

Stacey Allaster, Chairman & CEO of the WTA, commented: “We’re excited to have SC Global join us as the presenting sponsor of the BNP Paribas WTA Championships in Singapore,” Allaster said. “SC Global’s pursuit of excellence aligns with our ambition to stage the best Championships in WTA history. Equally important, we both share the vision to encourage and inspire children to live a healthy and active lifestyle through participation in sport.”

A leading developer of up-market residences, SC Global is developing a new community program, SC Global Tennis For Every Child, designed to widen interest and increase participation in tennis at a grassroots level to build a lasting legacy for Singaporean sport after the Championships concludes.

Simon Cheong, Chairman & CEO of SC Global Developments, looks forward to a lasting legacy.

“We are delighted to present such a prestigious international sporting event,” he said. “As a leading developer of luxury lifestyles and properties, the Championships fits well with our mantra of the ultimate living. The players competing are the best in the world, demonstrating an unwavering pursuit of excellence, belief in self challenge, and refinement of meticulous precision.

“This also resonates very much with our own ethos as we share this determined passion to be the best in our craft and design and create original properties to be amongst the best in the world. We are committed to taking an active role in the sponsorship and look forward to working with our partners at WTA and WSG to ensure that we can make a meaningful contribution and leave a lasting legacy in Singapore.” 

This year’s event will be staged at the Singapore Sports Hub on October 17 to 26th.

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