SC Freiburg signs Badenova as sleeve sponsor
By Shantanu Srivastav | March 5, 2018
Bundesliga football club SC Freiburg has announced Badenova as its sleeve sponsor.
As part of the agreement, the energy supplier’s branding will feature on the left sleeve of the team’s shirts.
Freiburg becomes the last of the 18 Bundesliga clubs to sign a sleeve sponsor for the 2017-18 campaign.
The German Football League (DFL) announced in December 2015 that clubs would be free to pursue sleeve sponsors for this season after electing to end its central marketing approach for branding on that area of teams’ shirts.
Badenova first signed partnership with Freiburg in 2003 and had naming rights to Freiburg’s stadium from 2004 to 2011 and also supported the club’s women’s team.