SBS Secures 10 Years of Exclusive Tour de France Broadcast Rights

Amaury Sport Organisation (ASO), arthritis the owner and organiser of the Tour de France, cheap announced that they have agreed a 10-year deal with Australian company SBS, selling exclusive broadcast rights to the race in the country until 2023.

Announced before the start of Stage 19 of this year’s race, the deal means that the broadcaster has exclusive rights in Australia to provide live coverage, highlights, pay TV rights in addition to extensive online and mobile rights.

ASO and SBS’s agreement also includes the television rights to the La Vuelta a Espana, Paris-Roubaix, Liege-Bastogne-Liege, Fleche Wallonne, Criterium du Dauphine, Paris-Nice, Paris-Tours, as well as the Dakar Rally and the Paris Marathon.

SBS CEO and Managing Director, Michael Ebeid, commented on the deal: “SBS has built its expertise in cycling over the past two decades and we are now the premiere home of cycling in Australia. The Tour is at the heart of SBS and this agreement is wonderful news for Australian audiences who will be able to watch it on free-to-air television as well as all of our new media platforms for the next 10 years.”

Yann Le Moenner, Managing Director of ASO, said: “This historic agreement is confirming the relationship between SBS and ASO, which dates back more than 20 years and has seen the rise of some great Australian riders culminating in the victory of Cadel Evans in 2011.”

In 2012, six million Australian watched the network’s 22^nd year of Tour de France coverage.