EPL, Wimbledon, European PGA Tour & Formula-e CMOs added to Sports Marketing Masterclass

September 5, 2016

This timely iSportconnect Masterclass will focus on a sector that has been transformed by the impact of digital technology. Gone are the days when the business was largely about selling sponsorship packages to partners and brands. Digital has turned websites and apps into potential one-stop shops for fans and data gold mines.

This Masterclass will bring together 50 global CMOs of sports right holders and brands ‎to share insights and best practice in a market that’s facing a whole new world of opportunities and challenges.

As well as expert speakers, cutting edge content and lively discussion, you can look forward to great networking in an intimate and private environment.

The event will be held in partnership with Epsilon, a global marketing agency who see what others don’t.



We’re delighted to announce our first panellists for the event including (L-R):

– Craig Edmondson, Head of Marketing, the Premier League
– Mick Desmond, Commercial & Media Director, AELTC
– Ali Russell, Chief Marketing Officer, Formula E
– Tim Hunt, Head of Marketing, European Tour & Ryder Cup




  • – The Masterclass series of events are invitation only, open exclusively for top level executives at governing bodies, sports teams and sponsorship brands. This means no agencies!
  • – All Masterclass events follow the Chatham House Rule. All discussions must stay inside the room and there will be no press in attendance.
  • – The event capacity is capped at 50 delegates allowing intimate access to key decision makers in the sports industry.
  • – There is no charge for attending this event




Invitation Policy: The Sports Marketing Masterclass is an exclusive invitation-only event for senior sports marketing executives and other similar positions at governing bodies, federations, teams/clubs and brands only.

To register your interest, please contact: Calum Watkins at calum@isportconnect.com

Global Partners