Sauber F1 Strengthen Mexican Ties with Premium Partner

By Community | December 21, 2010

The Sauber Formula One Team have announced a new premium partner in Mexican insurance group, Interproteccion.

The company’s logos will now be clearly visible on the rear wing endplates of Sauber’s Formula One cars under the deal which starts as of 2011. The Interproteccion logo will also adorn the drivers’ overalls and team clothing.

The agreement shows an increased Mexican influence on the Sauber team after agreeing a deal with telecommunications company, Telmex in recent times. The financial details of this deal are yet to be released although the Telmex deal is believed to be worth a sum of US$20.6m over two years. In addition, Mexican GP2 driver Sergio Perez joined the Formula One Team.

Team principal, Peter Sauber stated: “We met the key people from Interproteccion for the first time at the Brazilian Grand Prix in November, and are very pleased that we’ve been able to come to an agreement so quickly. Interproteccion is present in over 100 countries, and the international nature of Formula One offers correspondingly broad potential for synergies. We’re particularly happy, of course, that in Interproteccion we’ve now added a second Mexican company to our list of partners alongside Telmex.”

Interproteccion chief executive officer, Ignacio Casanueva, added, “We are proud and thrilled to be a partner of Sauber Motorsport, who have signed the two talented Mexican drivers Sergio Perez and Esteban Gutierrez for next season – Sergio as a race driver, Esteban as a test and reserve driver. Interproteccion is always aiming to achieve the highest standards, with both our clients and our partners. And supporting talented young drivers like Sergio and Esteban is a way of saying, ‘we believe in Mexico, we believe in success.”

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