Sauber F1 Car Sports NEC Sponsor

The Sauber Formula One team are believed to have added to their growing roster of international sponsors by securing a deal with Japanese firm NEC for the 2011 season, although no official announcement has been made.

The company’s logos appeared on the team’s car during a demonstration run in the Mexican city of Guadalajara at the weekend, connected to the team’s new Mexican driver Sergio Perez.

Despite the team not yet confirming any details, NEC’s positioning on its official website and on the car, where it featured on the cockpit sides, suggest it will become a premium partner.

The apparent deal continues an excellent winter of sponsorship acquisition for the Swiss team after deals with Mexican firms including Telmex and Interproteccion were ensured by Perez’s appearance in the roster.

The new Formula One season begins in little under a month, with the Australian Grand Prix on 27th March replacing the postponed season-opener in Bahrain.