Sauber F1 Announce Asian Airline Sponsorship

February 16, 2011

The Sauber F1 Team has boosted its Asian connections after signing Asia Jet, a Hong Kong private aviation firm, as a sponsor for selected Grands Prix in 2011.

Under the terms of the deal, expected to be worth as much as US$100,000 per race, the company’s logos will appear on the cars rear wing endplates at all Asia-Pacific Economic Cooperation (APEC) races, plus the inaugural Indian Grand Prix in October.

Asia Jet’s chief executive Mike Walsh said: “Asia Jet is a proud supporter of Formula One, and has consistently flown fans, drivers and sponsors to attend the F1 races in different cities for the past few seasons.

“We hope to continue and extend our reach further throughout Asia and beyond, combining the best Formula One has to offer with the convenience of getting to and from the races on the schedules of our important clients.

“We are convinced this will be very successful for Asia Jet and further enhance our reputation as the leading private jet company of choice for our customers.”

Peter Sauber, team principal of Sauber, added: “Asia Jet is a prestigious and growing brand in a high-tech business in which time and performance are crucial, as is also the case in our sport. As Formula One is getting more and more popular in Asia with an increasing number of races to be held there, we regard Formula One as an ideal marketing platform for Asia Jet.”

The deal caps a successful commercial line-up for the team, having secured significant backing from Mexico, notably through a deal with telecoms firm Telmex.