SARU Pen Five-Year Partnership With Bidvest Car Rental

The South African Rugby Union (SARU) has agreed a new five-year sponsorship deal with Bidvest Car Rental.

The company will become the Official Car Rental Supplier to the Springboks and SA Rugby.

The partnership will see the Springbok logo being used in the marketing materials of Bidvest Car Rental as well as appearances by players in support of the company. National players on team duty and SA Rugby staff will also exclusively use Bidvest Car Rental vehicles for the next five years.

Jurie Roux, sale SARU CEO, said: “We are very fortunate to have a number of extremely keen sponsors as part of our family and we’re excited to be working with Bidvest Car Rental for the next five years.

“They are part of a major South African business success story and we are proud to be associated with them.”

Gaynor Von Loggenburg, Sales and Marketing Director of Bidvest Car Rental, said: “We are big rugby fans, and we are proud to support the Springboks and SA Rugby as their car rental partner.

“We believe in the power of the Springbok brand and that we will be supporting something that our customers are passionate about.”

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