The Kia Oval becomes official venue partner of Ticketing and Hospitality Masterclass

By iSportconnect | May 10, 2016

iSportconnect, pills the world’s largest global private network of sports business executives, is delighted to announce the Kia Oval as the official venue partner for our Ticketing and Hospitality Masterclass.

The masterclass on the 19th May will be partnered by Sportsworld, the specialist hospitality, travel and event services company.

We’re also pleased to announce Darrel Pugh from SAP and Nick Reynolds from Populous will be panellists at the Masterclass.

Reynolds and Pugh will be joining:

–       Paul Fisher, Group Managing Director of The Jockey Club

–       Richard Harris, Head of Ticketing at the RFU

–       Robert Byrne, Managing Director of AXS (AEG)

–       Matthew Botten, Senior Director of Premium Seating at The O2

–      James Elliot, Vice President and General Manager EMEA of UFC

The Kia Oval, based in Kennington, London is home to Surrey County Cricket Club while also hosting England International Cricket matches.

The Oval, with a capacity of over 24,000, is one of the premier cricket venues in the United Kingdom.

Nicholas Reynolds is Director of the London office of Populous, he lead the 60,000 seat football stadium for Olympique Lyonnais, a new arena for Bristol and the transformation of the London 2012 Olympic Stadium, taking the iconic building from its successful games use to its long-term multi-functional legacy.

In 2004, Nicholas founded their internal brand activation and experience agency, Populous Activate. Populous Activate specialises in connecting brands to sporting and entertainment venues and fans, delivering commercial value through innovative design. Recent clients include the Premier League, Manchester City FC, O2 and Cadburys.

Darrel Pugh is Head of Sport and Entertainment , UK and Ireland at SAP.

They are the market leader in enterprise application software at the center of today’s business and technology revolution.

With Run Simple as their operating principle, SAP helps streamline processes, giving companies the agility to create new growth opportunities for business with the world’s most innovative platform.

SAP innovations help 300,000 customers worldwide work together more efficiently and use business insight more effectively.


The event will consist of three panels looking at a range of topics:

Panel 1 – Getting the right balance

This panel will discuss if some sports have gone too far in pricing the fans out.

Are sporting events becoming too corporate? What is the answer and how do we get the balance right?

Panel 2 – What does the modern hospitality client want?

This panel will look at what clients want from hospitality and if the industry is meeting their expectations.

What are the right hospitality tiers to offer? How do you maintain the loyalty of long-standing customers while increasing the value to the business? How can a venue revise and reposition long-standing hospitality facilities?

Panel 3 – Technology & the Future of Ticketing

This panel will look at what trends, innovations and technologies will deliver the next generation of live sport & entertainment ticketing solutions.

How do you balance the commercial requirements and public demand to tickets at major events? How do you balance constitutional and contractual obligations while trying to grow new data? How we can use that data – below the line use of data, intelligent use of insight – to help us to grow the ticketing business?

iSportconnect Chairman Michael Cunnah said: “We are pleased to announce that such prestigious brands as the RFU and AEG will be part of our Ticketing and Hospitality Masterclass. The variety of experience will provide an interesting insight in how companies operate differently within the sector.”

About the Masterclass Invitation Policy: The Ticketing and Hospitality Masterclass is an exclusive invite only event to senior industry executives and other similar positions at governing bodies, federations, teams/clubs and brands only

The discussions will be held without the press and under Chatham House Rule, allowing for an open and free flowing debate.

To register your interest please contact Calum Watkins at

Event Partner:


Global Partners


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