Sao Paolo renews kit deals

Campeonato Brasileiro Serie A football club Sao Paulo has extended its kit sponsorship deals with building materials supplier Joli and soft drinks company Poty, both for two more seasons.

Joli’s branding is to remain on the back of São Paulo’s jerseys, while Poty’s logo will remain on the team’s shorts. 

Joli will receive promotion via Sao Paulo’s social media channels and will be granted a corporate box for the club’s home games.

 Vinicius Pinotti, Sao Paulo’s marketing director, said: “Poty’s strategy to use the partnership with São Paulo as a platform to nationalise its brand is a testament to the new era of the institution, which resumed its credibility in the market. The last 12 months have shown that with serious and competent work we can attract, even in times of crisis, fundamental business for the club.” 

Poty will also be given a corporate box, and receive exposure at the Sao Paulo’s training centre and via the club’s official website. Its beverage cans will also be placed on tables during press conferences organised by Sao Paulo.

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