Santos Extends Title Sponsorship of Cycling’s Tour Down Under

Santos will continue their title sponsorship of the Santos Tour Down Under until at least 2016 after renewing its sponsorship agreement for a further four years.

“This is fantastic news for the State and it shows the confidence Santos has in the event, bronchi ” said Premier Jay Weatherill.

“The race is now truly established on the world stage, kicking off the annual UCI WorldTour calendar and attracting the best teams and riders to Adelaide each January.

“The Santos Tour Down Under is the biggest cycling race in the southern hemisphere and the news that our successful partnership will continue ensures this event can continue its impressive growth.

“I would like to thank Santos and their CEO, David Knox, for their continued support and commitment and I look forward to many more successful Santos Tour Down Under events in the years to come.”

Santos CEO David Knox also welcomed the extension of the partnership.

“I’m extremely pleased that we will continue our association with the Santos Tour Down Under, an event that brings a tremendous amount of energy, vibrancy and pride to South Australia,” he said.

“Its global popularity and the elite cyclists that it attracts are hallmarks of its success and will ensure it remains a wonderful showcase for Australia on the world stage.”

The 2011 event injected $43 million in to the State’s economy, had record crowds of more than 780,000 people and generated $154 million of media coverage and 280 hours of national and international television coverage.

Premier Jay Weatherill today announced Santos would continue as naming rights sponsor of the Santos Tour Down Under until at least 2016 after renewing its sponsorship agreement for a further four years.

“This is fantastic news for the State and it shows the confidence Santos has in the event,” Mr Weatherill said.

“The race is now truly established on the world stage, kicking off the annual UCI WorldTour calendar and attracting the best teams and riders to Adelaide each January.

“The Santos Tour Down Under is the biggest cycling race in the southern hemisphere and the news that our successful partnership will continue ensures this event can continue its impressive growth.

“I would like to thank Santos and their CEO, David Knox, for their continued support and commitment and I look forward to many more successful Santos Tour Down Under events in the years to come.”

Santos CEO David Knox said: “I’m extremely pleased that we will continue our association with the Santos Tour Down Under, an event that brings a tremendous amount of energy, vibrancy and pride to South Australia,” he said.

“Its global popularity and the elite cyclists that it attracts are hallmarks of its success and will ensure it remains a wonderful showcase for Australia on the world stage.”

The 2011 event injected $43 million in to the State’s economy, had record crowds of more than 780,000 people and generated $154 million of media coverage and 280 hours of national and international television coverage.