Santander agrees three-year UEFA Champions League sponsorship deal

Banco Santander has agreed a thee-year deal to become an official sponsor of the UEFA Champions League for the 2018 to 2021 cycle.

The agreement represents the third partnership to be agreed as part of the curren sponsorship sales process for Europe’s most prestigious football competition. Heineken and Nissan have both already confirmed that they have extended their sponsorship of the competition for another three years.

Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “We’re delighted to welcome Santander into the UEFA Champions League sponsor family and are excited to partner with one of the most distinguished and forward-thinking banks globally.

“There is natural fit between the UEFA Champions League and Santander, with the bank being consistently recognised within the best global brands and, of course, with the UEFA Champions League Final remaining the most watched annual sporting event on the planet.

“Santander has a great heritage in sport and this partnership will allow the UEFA Champions League to further engage with football fans in Latin America and around the world.”

Banco Santander Executive Chairman, Ana Botín, added: “Santander’s partnership with the UEFA Champions League, the world’s most global and aspirational sporting competition, builds on our support of Libertadores and, more recently, Racing Santander, the local football team of the Cantabrian city where our bank was founded 160 years ago.

“We love sport. Our free-time exercise, which we do to challenge ourselves to be better, the weekend match we watch with family and friends, our loyalty to a club and the excitement of the spectacle. We will continue our support of sport because it is a valuable way to contribute to the prosperity of the communities where we work.”