San Jose Sharks Renew Fry’s Sponsorship

National Hockey League team San Jose Sharks have extended their sponsorship deal with Fry’s Electronics through 2016 in a ‘seven-figure’ agreement.

As the Sharks’ official retailer for consumer electronics, Fry’s will get company logos painted on the ice at SAP Center, arena signage and arena advertising space.

Sharks executives, focused on improving the team’s lagging revenue, hinted that the partnership could also incorporate new arena technology.

“We look forward to working closely with Fry’s to utilize their expertise in high-technology to further enhance the fan’s game-watching experience,” said Sharks COO John Tortora in a statement.