The San Jose Earthquakes name Audi as official luxury vehicle partner
By Shantanu Srivastav | February 28, 2018
The San Jose Earthquakes has named Audi as the club’s official luxury vehicle partner.
As part of the deal, fans can expect the branding and activations of the Audi Field Clubs and Audi Gate that is accessible exclusively to Quakes premium seat holders. The multi-year partnership also consists of a new program that recognizes the Quakes players and technical staff that exemplify the Quakes and Audi’s shared value of innovation.
Once a month, a Quakes player or member of the technical staff will be recognized as the Audi Innovator of the Month, based on a creative style of play and the use of technology to enhance performance. This recognition will be accompanied by videos highlighting the innovative aspects of the winner’s game and will be showcased on sjearthquakes.com and the club’s social media channels.
Fans will also see Audi activations at Avaya Stadium on game days, with Audi vehicles located by the main gate and Champions Way.
“Audi has a strong reputation of utilizing technology and the latest innovations to provide the highest quality products,” said Earthquakes vice president of sponsorship Jessica Smith.
“Through this mutually beneficial partnership, we have aligned our similar values and look forward to seeing Audi’s presence at Avaya Stadium positively impact our fan experience.”
“Audi of America and the Bay-Area Audi dealers are excited to partner with the San Jose Earthquakes, further growing our national MLS association,” said vice president of Audi Western Region Mike Cagle.
“As the progressive luxury automotive brand in the San Francisco Bay Area, Audi and its technologically advanced vehicles seamlessly complement the Earthquakes’ brand and fan base. We look forward to a winning partnership and season.”