sportsbiz Stadium

San Jose Earthquakes And PayPal Agree A Historic 10-Year Stadium Naming Rights Deal

By Taruka Srivastav | April 6, 2021

The San Jose Earthquakes and PayPal Holdings Inc. have announced a multi-year sponsorship agreement that includes naming rights for the Major League Soccer (MLS) team’s stadium located in San Jose, California, which will be called PayPal Park.

The 10-year partnership is built to celebrate Quakes fans, the San Jose community, and local small businesses, and will reimagine the future of live event experiences for sports fans by leveraging PayPal’s innovative payments technology.

“PayPal is deeply committed to San Jose, and we are excited to partner with the San Jose Earthquakes to introduce PayPal Park to our passionate Quakes community and local small businesses,” said Dan Schulman, president and CEO, PayPal. “This is a unique opportunity to partner with a valued sporting brand and strong community of fans, as we draw on our digital payments technology and work together to redefine the future of live event experiences.”

“We couldn’t be more thrilled to find a stadium naming rights partner that aligns with our vision of uplifting the local community,” said Earthquakes Chief Operating Officer Jared Shawlee. “PayPal is a highly respected global brand with its headquarters less than two miles from our Front Office. We’re excited to partner on a number of initiatives that aim to support local small businesses and underserved youth, while also making the stadium a more touchless experience for our guests.”

PayPal and the Earthquakes’ commitment to the San Jose community will be an integral part of the matchday experience. PayPal Park will feature a 250-seat reserved section of the stadium that will host underserved members of the community and provide them with access to complimentary tickets and transportation to and from home matches. Local youth and nonprofit organizations will be invited to Earthquake’s training sessions and have opportunities to play games on the stadium field. Additionally, Quakes fans will be given special offers and discounts, giveaways, and surprise and delights from PayPal and Venmo.

“We are thrilled to have San Jose’s stadium and great social gathering space bearing the name of a hometown employer, community partner, and global industry leader in PayPal,” said San José Mayor Sam Liccardo. “PayPal’s partnership with the Quakes prominently positions two authentic, wildly popular San Jose brands at our city’s gateway, greeting millions of visitors travelling annually through our airport into Silicon Valley.”

The community-first partnership will offer San Jose and Bay Area small businesses opportunities to reach new audiences and partake in events and programs that fuel their growth. For each home game, PayPal and the Quakes will spotlight a small business, driving exposure through signage, curated social media promotion and other marketing activities. PayPal Park will also explore expanding the utility of the stadium to facilitate other events that bring together the local community and small businesses.

PayPal Park will be outfitted with PayPal’s digital payments technology, including the ability to pay touch-free with QR codes at point-of-sale (POS) systems around the stadium and feature benefits like fast lanes that provide fans paying with PayPal or Venmo a quicker checkout experience. These advancements will help transform PayPal Park into a leading-edge, post COVID-19 venue that offers new and seamless ways to maximize how fans experience live events. In addition, the Quakes will further embed the brand’s payment solutions throughout its digital properties and feature PayPal at multiple touchpoints throughout the fan journey.

“This is a landmark partnership for our club,” said Earthquakes Vice President of Strategy Ian Anderson. “It’s been great working with the team at PayPal to build a program that will positively impact many members of our community and bring world-class technology solutions to our venue. We look forward to hosting fans at PayPal Park for years to come.”

sportsbiz Stadium

Comment.

NO comments

Leave a Reply