San Francisco 49ers Sign Spanish Broadcasting Deal with ESPN Deportes

By Community | July 25, 2012

The NFL’s San Francisco 49ers have reached a radio broadcast agreement with 860 AM ESPN Deportes that will run through the 2018 season, the team announced Tuesday.

“We are pleased to partner with KTRB-AM 860 ESPN Deportes,” Director of Broadcasting Bob Sargent said in a statement. “This is a great way to provide 49ers programming, specifically live game coverage, to our Hispanic fan base. This agreement allows us to reach Spanish language audiences like never before.”

KTRB 680 is a 50,000 watt station that covers the entire Bay Area and reaches deep into Northern and Central California markets like Sacramento, Stockton, Modesto and as far south as Merced.

Michael Sher, general manager, 860am ESPN Deportes Radio in the Bay Area, said: “The 49ers are a first class organization and are a high profile addition to our top notch sports line-up. Hispanic sports fans throughout Northern California are the big winners. Now they can enjoy all the action and excitement the 49ers and the NFL bring to the airwaves.”