San Francisco 49ers Sign Esurance as Official Team Partner
By Community | June 17, 2014
National Football League (NFL) franhcise San Francisco 49ers have today announced the addition of Esurance as an official team partner, becoming the exclusive car, motorcycle, homeowners and renters insurance sponsor of the 49ers.
Highlighting the multi-year deal, the direct-to-consumer insurance provider becomes the presenting sponsor of the team’s new fan engagement program, Faithful 49 presented by Esurance.
“Esurance is known for its innovative approach to insurance, and we are proud to welcome them as a partner,” said 49ers President Paraag Marathe. “In our relentless quest to develop new and unique ways to provide our Faithful fans a rewarding connection to our team, we feel Esurance is the perfect presenting partner of the Faithful 49 program. Their embrace of digital and social media facilitated the creation of a program that fans will find easy to use and extremely rewarding.”
“The 49ers are one of the most storied and successful franchises in the NFL, and their innovative use of technology and social media in the Faithful 49 program mirrors the way that Esurance leverages technology to put its own customers first,” said Esurance President and CEO Gary Tolman. “We are looking forward to connecting with loyal 49er fans and creating exciting new opportunities for Esurance customers to be a part of the 49ers’ success on and off the field.”