San Francisco 49ers LaMichael James Signs with Sports Earphones Maker

yurbuds, creator of the sport earphones made by athletes, announced the addition of LaMichael James to its growing “Elite Team.”

James was drafted by the 49ers earlier this year and will assist the fast-growing brand through use and promotion of its sport earphones.

Signed to the yurbuds brand in April 2012, James has promoted the earphones through social media and, in the coming months, will be working with yurbuds to organize a more in-depth event schedule. James is an avid earphone user, and relies on them as a primary training partner. yurbuds has established itself as the top sport earphone company, especially among runners and endurance athletes. With the addition of James to the team, the company hopes to expose its products to a whole new audience of athletes and sports fans.

“Having LaMichael agree to be a part of our athlete team is a big step forward for yurbuds,” said Daniel DeVille, Director of Marketing for yurbuds. “His dedication, authenticity and physical ability make him a perfect match for our brand.”

James recently finished the 49ers mini-camp on June 14 and is ready to start his professional football career.

“yurbuds are solid; one minute into my training session is all it took for me to believe these earphones were made with athletes in mind,” said James. “I train hard. Six days a week, twice a day and yurbuds are the only earbuds I’ve ever used that stay in my ears, start to finish. It’s easy to want to join their team when you believe in the product and everything else they’re doing to support athletes.”

James joins an impressive and varied list of yurbuds athletes including Ironman World Champions Chris “Macca” McCormack and Mirinida “Rinnie” Carfrae, as well as Oklahoma City Thunder power forward Nick Collison.

“Our professional athletes are a part of the yurbuds family, and they work with us on everything from product development to business development,” said DeVille. “We are so thrilled to begin this journey with LaMichael.”

Each yurbuds model is designed to contour to the human ear so they are comfortable and provide premium sound quality, even while in motion. Designed as true sport equipment, yurbuds are sweat proof, water resistant and provide ambient noise protection allowing outside sounds, such as passing cars, to be heard