San Francisco 49ers Announces Intel as Levi’s Stadium New Founding Partner
December 18, 2013
As part of the sponsorship agreement, the 49ers will work with vendors to integrate Intel solutions and products for client, server, embedded and security technologies inside the stadium. In addition, Intel will have exclusive branding and naming rights to one of the most heavily used pedestrian areas at the northwest corner of the venue, currently referred to as the “Northwest Plaza.” This area will be re-named the “Intel Plaza” and feature a fan experience zone where fans can connect and communicate using the latest products with Intel Inside.
The agreement also includes an integrated media package that includes radio and television advertising, various hospitality assets, and the opportunity to host events at Levi’s Stadium with customers and strategic partners throughout the year.
The new stadium, which lies just a few miles from Intel’s headquarters at the Robert Noyce Building in the heart of Silicon Valley, is expected to be a showcase for technology. Levi’s Stadium will be among the smartest in the world with an adaptable technology infrastructure, scalable hardware, enhanced game-day experiences and “bring your own device” opportunities.
“Intel is one of the most well-known brands in the world with a deep history in Silicon Valley and an impeccable reputation as a leader in technology and innovation,” said San Francisco 49ers CEO Jed York. “The vision for Levi’s Stadium has always been to provide an individually customized user experience through the use of innovative technology, aligning these two organizations perfectly. We are pleased to partner with our good neighbor as we establish Levi’s Stadium as the premier outdoor sports and entertainment venue in the world.”
“There is no better place than the heart of Silicon Valley to showcase the best that technology has to offer, and we’re very proud to be supporting the 49ers with a mission to define and enhance the fan experience on game day,” said Deborah Conrad, Intel’s chief marketing officer. “This is really a natural partnership between two iconic Bay Area organizations and we’re excited to engage fans in entirely new ways. We look forward to working with the 49ers to make it a unique fan experience and highlight the technology and innovation inside Levi’s Stadium.”
The deal follows the announcement of Intel sponsoring the inside of FC Barcelona’s shirts.