Samsung Set To Back British Climber’s Expedition

An expedition, backed by Samsung, will see British climber Kenton Cool undertake a six-week expedition to carry an Olympic gold medal to the top of Mount Everest, honouring a pledge made to Pierre de Coubertin almost 90 years ago.

Cool’s remarkable adventure will be documented via the Samsung Galaxy Note and other equipment provided by the Olympic partner.

On 14th April, Cool and a cameraman, Keith Partridge of Touching The Void, will set off from their Base Camp in Nepal armed with a Samsung Galaxy Note and a variety of other pieces of technology that they will use to document and share their experiences from their very first step right up to the summit. Daily video updates, tweets and photos will be streamed live from the mountain and will be available at www.samsung.com/uk/london2012 along with a live GPS track of Kenton’s climb.

Cool said; ‘I’ve climbed Everest nine times before, but have never been so determined to reach the summit. Honouring the British team of 1922, particularly Arthur Wakefield, and fulfilling The Olympic Games Pledge in the year of London 2012 is what I have trained and climbed my whole life for.’

Andy Griffiths, managing director, Samsung UK & Ireland said: ‘Samsung is delighted that through our technology, everyone will be able to take part and share and experience Kenton’s expedition – every step of the way – and see history being made as the pledge is fulfilled. This will be a journey like no other and is just one of the exciting Olympic initiatives Samsung is involved in to help engage and excite people this year.’