Samsung Partner With Cricket South Africa

December 3, 2014

Samsung has announced a three year deal with Cricket South Africa (CSA), clinic which will see the brand become the official consumer electronics partner to CSA and the Proteas.

Along with being the exclusive consumer electronics partner to CSA and the Proteas, bronchi including mobile, touchscreen devices and cameras, Samsung will benefit from branding at all cricket stadia across the country and the Samsung logo will also feature on boundary ropes and Umpires clothing at RAM SLAM matches.

Additionally, Samsung touch screens will be used at the Supersport studios and pitch side during international and Twenty20 (T20) matches, but not at the 2015 ICC Cricket World Cup.

The electronics company will also contribute R1million (£57,000) to the Nelson Mandela Foundation when a batsman strikes 4-6-6-6-4 in consecutive boundaries, during a T20 challenge match.

The partnership will also see Samsung take up the rights as associate sponsor for the annual Proteas vs Springboks match.

“We are honoured to be a part of the CSA family and look forward to delivering innovation that will assist cricket in South Africa both on and off the pitch. We hope that our contribution will leave a legacy that will change lives for years to come,” says Matthew Thackrah, Deputy MD of Samsung Electronics SA.

“When it comes to sport, South Africans are extremely passionate and cricket is a firm favourite with fans from all walks of life.

“These games are very popular with the crowds and the Proteas are a very successful team, consistently ranking in the top three nations in both the Test and Limited Overs formats of the game.

“Pride and passion fuel victory and we are particularly proud to be in a position to encourage the team by supporting them in their pursuit of becoming world champions at the 2015 ICC Cricket World Cup, in Australia.”

“Of course we are excited by a global giant like Samsung coming on board,” said CSA Chief Executive, Haroon Lorgat.

“Both the Proteas and Samsung are world-famous global brands that are synonymous with quality performance and reliability. It is truly a great fit and we are very proud to welcome Samsung into our already impressive family of commercial partners.”