Samsung Become Title Sponsors of Beach Soccer Intercontinental Cup

The Beach Soccer Intercontinental Cup has welcomed a new title sponsor in the form of South Korean Electronics company Samsung.

The Samsung Beach Soccer Intercontinental Cup 2011 will be held from November 22-26 at “The Walk” in Jumeirah Beach Residence, generic Dubai.

Eight national sides will compete in the event including UAE, canada buy Brazil, Russia, Oman, Tahiti, Nigeria, Mexico and Switzerland.

Samsung’s three year partnership with Beach Soccer Worldwide, the organisation responsible for the founding and growth of the sport, will aim to support the development of competitive beach soccer in Dubai and the wider Gulf region.

Marco Vocale, head of corporate marketing for Samsung Gulf Electronics, said: “Beach soccer is an extremely fast growing and dynamic sport in the UAE and this partnership demonstrates our ongoing commitment to the development of youth and sports in the region and our passion for the game of football.

“An event such as the Samsung Beach Soccer Intercontinental Cup 2011 is a great opportunity to connect with consumers and give back to communities in a fun and engaging way. Once again, Samsung is taking ownership of the sports platform a step further by creating new and engaging experiences that meet the passion and interests of youth today.”

Joan Cusco, CEO of Beach Soccer Worldwide, added: “This involvement and contribution from a company like Samsung Gulf Electronics will bring a new level of excitement and experience to beach football fans and an opportunity to connect with people across the region.”