Samsung & VisitBritain partner for London 2012
November 3, 2010
At a high profile event held beneath the iconic Tower Bridge today, Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics, David Song, Managing Director of Samsung UK & Ireland and Sandie Dawe, CEO, VisitBritain revealed the detail behind an exclusive agreement designed to help promote Britain as a compelling destination for tourism before, during and after the London 2012 Olympic and Paralympic Games.
The agreement sets out the commitment to celebrate the Games in Britain and make available fresh information and content provided by VisitBritain to be preloaded on the Samsung Galaxy Tab from December 2010.
Seb Coe, Chair of the London 2012 Organising Committee of the Olympic Games and Paralympic Games said: “The London 2012 Games will be a fantastic way to showcase the best this country has to offer – to the spectators, tourists, athletes and media alike. Now visitors will have a chance to find out the best things to do and see in Britain, making sure their experience during the London 2012 Games is the best it can be.”
Secretary of State for Media, Culture and Sport, Jeremy Hunt, commented, “The London 2012 Games provide a fantastic opportunity to boost UK tourism and stimulate lasting economic growth. The Government is investing around £50 million in tourism marketing, and challenging industry to match that to create a £100 million marketing fund to capitalise on 2012 and beyond. This partnership between VisitBritain and Samsung is a great example of what can be achieved when the public and private sectors come together. The UK has one of the most vibrant and varied tourism offers in the world and innovative ideas like this, along with our new marketing fund, will help to encourage more visitors to our shores.”
Sandie Dawe, CEO VisitBritain added, “This exciting partnership with Samsung is about creating an increase in tourism in Britain in the run-up to the London 2012 Games and after. VisitBritain believes that by sharing stunning images, video and information that shows Britain at its best we will encourage people in growing markets around the world – and particularly younger travellers – to visit. We hope that tourists who consult the Samsung-VisitBritain app will be inspired to explore the whole of the UK.’’
Reflecting on the announcement, Mr. Kwon of Samsung Electronics offered: “Samsung is committed to Britain and London 2012. Customers can look forward to consuming exclusive content from VisitBritain on the Galaxy Tab and we hope this combination of great content on a great wireless device will enrich the experience for all of us.”
Samsung renewed its contract with the International Olympic Committee as a TOP sponsor of the Olympic Games in 2007, through to 2016.