Sam Jones named CEO of OverTier
September 6, 2017
Sam Jones has today been named CEO of OverTier, the joint venture between Bruin Sports Capital and WPP that runs the NFL’s OTT business throughout Europe.
The venture was formed earlier this year as part of a strategic, long-term agreement with the NFL to lead the expansion of NFL Game Pass throughout Europe, a key driver for the league’s International growth strategy.
Jones said: “Bruin and WPP have built an organisation that will lead the change in how we watch live sports, informing the future of TV over the next five years.
“The NFL is an iconic and data driven sport which is perfectly placed to lead all others in the OTT experience for its fans. I’m proud to lead OverTier and the team into a hugely exiting and high growth future.”
George Pyne, CEO of Bruin Sports Capital, added: “Sam is a visionary with an outstanding track record of shaping businesses to capitalize on consumer demand across all digital channels to become long-term growth enterprises.
“His acute perspective on the nexus of the shifting tides of digital consumption and entertainment will be a driving force in taking the NFL Game Pass to completely new horizons. We are proud to have him on the team.”
NFL Game Pass debuts this week, having been completely reimagined by Jones, the leadership team, the NFL, Deltatre, Two Circles, MEC and Ogilvy.
Catch up on previous seasons of Hard Knocks on demand now by using the drop down menu! pic.twitter.com/9Hkqbs9tWd
— NFL Game Pass Europe (@NFLGamePassEU) August 23, 2017
