Saint-Etienne Nets Partnership with BewellConnect

French Lique 1 club Saint-Etienne (ASSE) have scored a new partnership agreement with medical electronics brand BewellConnect.

The three-year deal will conclude at the end of the 2016/17 season and will see the firm’s branding on the backs of player jerseys.

BewellConnect will also benefit from in stadium branding via the LED boards at ASSE’s Stade Geoffroy-Guichard Stadium.